Bienestar Human Services

Bienestar Human Services, Inc. (Bienestar) was founded in 1989 as an organization that focused primarily on the HIV/AIDS service needs of Latinos in Southern California. Today, Bienestar is the leading community provider of a plethora of HIV/AIDS prevention and supportive services for Latinos in Los Angeles, San Bernardino, and San Diego, California.
With funding from AED, Bienestar developed a program (En Acción) to address HIV/AIDS stigma and discrimination that exists within Latino communities. En Acción had three core components:
- Creating “Agents of Change” to increase the visibility of people who are infected or affected by HIV/AIDS;
- Creating a local social marketing campaign targeted toward the Spanish language media in Southern California; and
- Conducting educational presentations and forums to educate community members and public policy officials of the pre-existing negative assumptions, beliefs, and prejudices that contribute to HIV/AIDS stigma.
More details on the outcomes of this project, under the first phase of the National HIV/AIDS Anti-stigma Initiative, will be posted shortly.

Posted 27/06/08:
AED's new fact sheet is now available on the home page!
Posted 21/05/08:
New HIV/AIDS-related stigma Literature Review available. Please visit the Resource section to download the document.
